01498cam a22002534a 4500003000800000005001700008007000300025008004100028020003100069040001700100041000800117050002200125100002200147245016600169260004600335300002400381504005100405505042400456520021100880650001801091650002101109650003101130856008301161BJBSDDR20230410143140.0ta070628s2007    nyu      b    001 0 eng    a9781591025689 (alk. paper)  bspacBJBSDDR  aeng14aHD 45bH691w 20071 aHodock, Calvin L.10aWhy (smart companies) do dumb things :blessons learned from innovation blunders : avoiding eight common mistakes in new product development /cCalvin L. Hodock.  aAmherst, N.Y. :bPrometheus Books,c2007.  a357 pages ;c24 cm.  aIncludes bibliographical references and index.0 aThe innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.  a	
"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket. 0aNew products. 4aProductos nuevos 4aInnovaciones empresariales413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0721/2007027083.html