01583cam a22002894a 4500 96618 96618 BJBSDDR 20230410143140.0 ta 070628s2007 nyu b 001 0 eng 9781591025689 (alk. paper) spa BJBSDDR eng HD 45 H691w 2007 Hodock, Calvin L. Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / Calvin L. Hodock. Amherst, N.Y. : Prometheus Books, 2007. 357 pages ; 24 cm. Includes bibliographical references and index. The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts. "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket. New products. Productos nuevos 9585 Innovaciones empresariales 15365 Table of contents only http://www.loc.gov/catdir/toc/ecip0721/2007027083.html lcc BK SH 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HD 45 H691w 2007 00000122189 2019-01-21 00:00:00 1 2019-01-21 BK