lessons learned from innovation blunders : avoiding eight common mistakes in new product development Hodock, Calvin L. creator text bibliography nyu Amherst, N.Y Prometheus Books 2007 monographic eng

print

357 pages ; 24 cm. "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket. The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts. Calvin L. Hodock. Includes bibliographical references and index. New products Productos nuevos Innovaciones empresariales HD 45 H691w 2007 9781591025689 (alk. paper) http://www.loc.gov/catdir/toc/ecip0721/2007027083.html http://www.loc.gov/catdir/toc/ecip0721/2007027083.html 070628 20230410143140.0 spa