business success in the age of activism Kennedy, Mark 1957- creator text bibliography nyu 2017 monographic eng

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xx, 281 p.: illl. 23 cm. Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders―shareholders, employees, and consumers―but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril. In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable―and probable―collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shareholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward. Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating. Mark Kennedy. Includes bibliographical references and index. Social responsibility of business Corporations Public relations Corporations Moral and ethical aspects Corporate governance Strategic planning Responsabilidad social de los negocios Corporaciones Relaciones públicas Política mundial Siglo XXI HD 60 K36s 2017 658.408 9780231180566 (cloth : alk. paper) 170120 20241031062528.0 spa