01779cam a2200289 a 4500003000800000005001700008007000300025008004100028020004200069020001900111020003900130020001500169040001700184041000800201050002500209082001700234100003300251245008500284260006400369300004800433504006400481505029600545520052600841650005201367650003501419650003501454BJBSDDR20241031062528.0ta071119s2008    nju           000 0 eng    a9780132363426 (hardback : alk. paper)  a 9780273712534  a0132363429 (hardback : alk. paper)  a0273712535  bspacBJBSDDR  aeng14aHD 38.15bL333m 200800a658.4/012221 aLarreche, Jean-Clauded1947-14aThe momentum effect :bhow to ignite exceptional growth /cJean-Claude Larreche.  aUpper Saddle River, N.J. :bPearson Education, Inc.,c2008.  axxiv, 324 pages :b illustrations ;c24 cm.  aIncludes bibliographical references (p. 267-280) and index.  aThe power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership.  a	
"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.  0aIndustrial managementvHandbooks, manuals, etc. 4aGestión industrialvManuales 0aPolítica mundial ySiglo XXI