01859cam a2200325 a 4500 96784 96784 BJBSDDR 20241031062528.0 ta 071119s2008 nju 000 0 eng 9780132363426 (hardback : alk. paper) 9780273712534 0132363429 (hardback : alk. paper) 0273712535 spa BJBSDDR eng HD 38.15 L333m 2008 658.4/01 22 Larreche, Jean-Claude 1947- The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche. Upper Saddle River, N.J. : Pearson Education, Inc., 2008. xxiv, 324 pages : illustrations ; 24 cm. Includes bibliographical references (p. 267-280) and index. The power of momentum -- The source of momentum -- The road to momentum Compelling insights -- Compelling value -- Compelling equity -- Power offer design -- Power offer execution -- Vibrant satisfaction -- Vibrant retention -- Vibrant engagement -- Internal momentum -- Momentum leadership. "Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket. Industrial management Handbooks, manuals, etc. Gestión industrial Manuales 828 Política mundial Siglo XXI 538 lcc BK SH 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HD 38.15 L333m 2008 00000122184 2019-01-21 00:00:00 1 2019-01-21 BK