The
momentum effect
how to ignite exceptional growth
Larreche, Jean-Claude
1947-
creator
text
nju
Upper Saddle River, N.J
Pearson Education, Inc.
2008
monographic
eng
xxiv, 324 pages : illustrations ; 24 cm.
"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.
The power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership.
Jean-Claude Larreche.
Includes bibliographical references (p. 267-280) and index.
Industrial management
Handbooks, manuals, etc
Gestión industrial
Manuales
Política mundial
Siglo XXI
HD 38.15 L333m 2008
658.4/01
9780132363426 (hardback : alk. paper)
9780273712534
0132363429 (hardback : alk. paper)
0273712535
071119
20241031062528.0
spa