TY  - BOOK
AU  - Larreche,Jean-Claude
TI  - The momentum effect: how to ignite exceptional growth 
SN  - 9780132363426 (hardback : alk. paper)
AV  - HD 38.15 L333m 2008
U1  - 658.4/01 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education, Inc.
KW  - Industrial management
KW  - Handbooks, manuals, etc
KW  - Gestión industrial
KW  - Manuales
KW  - Política mundial
KW  - Siglo XXI
N1  - Includes bibliographical references (p. 267-280) and index; The power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership
N2  - 	
"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.
ER  -