@book{96889,
	author = {Malhotra, Naresh K. and Parres Cárdenas, Verania de },
	title = {Investigación de mercados :},
	publisher = {Prentice-Hall, },
	year = {1997.},
	address = {México :},
	edition = {2a edición},
	note = {Título original : Marketing research : an applied orientation.}
}