Ries, Al  1926- <br/><br/>
The 22 immutable laws of marketing / 
Al Ries and Jack Trout 
 - London :  Profile Books,  1994 
 - 143 p. :  ill. ;  20 cm 
<br/><br/> Edition originale : New York : HarperBusiness, 1993.  Includes index. 
<br/><br/><label>ISBN: </label>9781861976109 1861976100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Mercadeo<br/>Administración de mercadeo
<br/><br/><label>LC Class. No.: </label>HF 5415  / R559t 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8