TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - The 22 immutable laws of marketing
SN  - 9781861976109
AV  - HF 5415 R559t 1994
U1  - 658.8 
PY  - 1994///
CY  - London
PB  - Profile Books
KW  - Marketing
KW  - Mercadeo
KW  - Administración de mercadeo
N1  - Edition originale : New York : HarperBusiness, 1993.  Includes index
ER  -