02914uam a2200433 a 4500 97518 97518 BJBSDDR 20230410143209.0 ta 290514s2012 enk o eng 9781780670003 1780670001 (CaSebORM)9781780670003 (EXLCZ)992550000001040049 MiAaPQ spa BJBSDDR eng HF 5825 S535c 2012 659.1322 Shaw, Mark Copywriting : successful writing for design, advertising and marketing / Mark Shaw. 2nd edition London : Laurence King, 2012 240 p. : ill. (chiefly col.) ; 25 cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Previous ed.: 2009. Includes bibliographical references and index. Introduction -- 1: Getting To Grips With Copywriting -- 2: Art Of Writing Great Copy -- 3: Writing For brand and marketing -- Interview: Diane Ruggie, DDB. Interview: Will Awdry Ogilvy -- Case study: Amnesty international -- Case study: MemoMind pharma -- 4: Writing For Retailing And Products -- Interview: Meredith Mathews, Half price books -- Interview: Dan Germain, Innocent drinks -- Case study: Method home products -- Case study: Pret A Manger -- 5: Writing For Catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter design -- Case study: Territory ahead -- Case study: Argos -- 6: Writing For Company Magazines And Newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush times -- Case study: Land Rover onelife -- Case Study: Kodak one magazine -- 7: Writing For Websites And Digital Formats -- Interview: Mark Santus, Romeo empire design -- Interview: Catherine Toole, Sticky content -- Case study: Broad stripe butchers -- Case study: Daily candy -- 8: Writing For Brand, Marketing, And Internal Communications -- Interview: John Simmons, writer -- Interview: Steve Manning, Igor international -- Case study: Serious waste management -- Case study: Olive media products -- Further reading -- Index -- Picture credits -- Acknowledgments. Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter Online resource; Title from title page (viewed October 18, 2012) 15266 Campañas publicitarias 4061 Pensamiento creativo. 8177 Publicidad comercial artística Electronic books. 1-78067-000-1 BOOK lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5825 S535c 2012 00000120838 2019-01-21 00:00:00 1 2019-01-21 BK