@book{97710,
	author = {Trout, Jack. and Rivkin, Steve,},
	title = {Diferenciarse o morir :},
	publisher = {Pirámide,},
	year = {D. L. 2009.},
	address = {Madrid :},
	edition = {2a. ed.},
	note = {Traduc. de: 'Differentiate or Die: Survival in Our Era of Killer Competition'}
}