02577cam a22004694a 4500 13123844 BJBSDDR 20231031105211.0 ta 030314s2004 njua b 001 0 eng 2003045092 047121213X (cloth) 9780471212133 (cloth) 0471448974 (WIE) DLC DLC DLC eng eng pcc HD 30.28 B554e 2004 658.4/012 Besanko, David, 1955- 32734 Economics of strategy / David Besanko, David Dranove, Mark Shanley, Scott Schaefer 3rd edition Hoboken, NJ : John Wiley & Sons, c2004. xxiv, 632 pages : illustrations ; 27 cm. Includes bibliographical references and indexes. Introduction: Strategy and Economics. Primer: Economic Concepts for Strategy. PART ONE: FIRM BOUNDARIES. 1. The Evolution of the Modern Firm. 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope. 3. The Vertical Boundaries of the Fi This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification. Strategic planning Economic aspects. Managerial economics. Gestión empresarial 9955 Economía gerencial 25911 Planificación estratégica 535 Dranove, David, 1956- 32736 Shanley, Mark 32737 Schaefer, Scott 32738 Publisher description http://www.loc.gov/catdir/description/wiley036/2003045092.html Table of contents http://www.loc.gov/catdir/toc/wiley032/2003045092.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0665/2003045092-b.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 99054 99054 0 0 lcc 0 0 CS BJB BJB CS 2019-01-21 0 HD 30.28 B554e 2004 00000005912 2019-01-21 00:00:00 1 2019-01-21 BK