Besanko, David 1955- creator Dranove, David 1956- Shanley, Mark Schaefer, Scott text bibliography nju Hoboken, NJ John Wiley & Sons c2004 2004 3rd edition monographic eng

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xxiv, 632 pages : illustrations ; 27 cm. This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification. Introduction: Strategy and Economics. Primer: Economic Concepts for Strategy. PART ONE: FIRM BOUNDARIES. 1. The Evolution of the Modern Firm. 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope. 3. The Vertical Boundaries of the Fi David Besanko, David Dranove, Mark Shanley, Scott Schaefer Includes bibliographical references and indexes. Strategic planning Economic aspects Managerial economics Gestión empresarial Economía gerencial Planificación estratégica HD 30.28 B554e 2004 658.4/012 047121213X (cloth) 9780471212133 (cloth) 0471448974 (WIE) 2003045092 http://www.loc.gov/catdir/description/wiley036/2003045092.html http://www.loc.gov/catdir/toc/wiley032/2003045092.html http://www.loc.gov/catdir/enhancements/fy0665/2003045092-b.html http://www.loc.gov/catdir/description/wiley036/2003045092.html http://www.loc.gov/catdir/toc/wiley032/2003045092.html http://www.loc.gov/catdir/enhancements/fy0665/2003045092-b.html DLC 030314 20231031105211.0 13123844 eng