TY  - BOOK
AU  - Besanko,David
AU  - Dranove,David
AU  - Shanley,Mark
AU  - Schaefer,Scott
TI  - Economics of strategy
SN  - 047121213X (cloth)
AV  - HD 30.28 B554e 2004
U1  - 658.4/012 
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Strategic planning
KW  - Economic aspects
KW  - Managerial economics
KW  - Gestión empresarial
KW  - Economía gerencial
KW  - Planificación estratégica
N1  - Includes bibliographical references and indexes; Introduction: Strategy and Economics.
Primer: Economic Concepts for Strategy.
PART ONE: FIRM BOUNDARIES.	
1. The Evolution of the Modern Firm.
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Fi

N2  - This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.Offering in-depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in-depth coverage of competition in markets with network effects, detailed discussion of the option theory of investment, and updated coverage of diversification
UR  - http://www.loc.gov/catdir/description/wiley036/2003045092.html
UR  - http://www.loc.gov/catdir/toc/wiley032/2003045092.html
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2003045092-b.html
ER  -