00445nam a2200157   45000010006000000050017000060080041000230200015000640350003000790410007000820500010000891000013000992450120001122600045002323000010002772456020230410143330.0060907n2004    dr                  spa    a0060570148    aEN14aAstry  aRies, Al14aThe origin of brands :bdiscover the natural laws of product innovaton and business survival /cAl Ries, Laura Ries  aNew York :bHarper Business,c2004        a308p.