Biblioteca Juan Bosch Search for 'su:"Advertising"'

Golpes publicitarios en las campañas políticas norteamericanas: 35 años de publicidad política en los Estados Unidos /

]]> By Huet, Sophie.
Paris, Francia: Editorial Oveja Negra, 1988 .
233 p. , Título original en fracés: le coup de poing Américain: 35 and de publicité politique aux etats-unis 9580606064

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Going dirty : the art of negative campaigning /

]]> By Mark, David,.
Lanham, [Md.] : Rowman & Littlefield Publishers, 2006 .
x, 277 p. ; 24 cm..
0742545008 (cloth : alk. paper) | 9780742545007 (cloth : alk. paper) | 9780742545014 (pbk.)

]]> Place hold on Going dirty :

Epigramas sobre el Ron Brugal (1906-1911) : para la historia de la publicidad y de la vida cotidiana en la República Dominicana /

By Chez Checo, José,.
Santo Domingo, República Dominicana : Centenario de Brugal & Co., 1988 .
670 p. : , Includes index. 24 cm..

]]> Place hold on Epigramas sobre el Ron Brugal (1906-1911) :

Mercadeo : génesis y evolución /

By Larrauri, Ryan..
[Santo Domingo? : s.n., 1996 .
202 p. : 22 cm..

]]> Place hold on Mercadeo :

Introducción a la publicidad /

By Cruz Sánchez, Filiberto.
Santo Domingo : Editora El Nuevo Diario, 1999 .
151 p. ; 21 cm.

]]> Place hold on Introducción a la publicidad /

Breve historia de la publicidad : la publicidad del capital /

By Ayuso, Félix F..
[Santo Domingo] : Universidad Autónoma de Santo Domingo, Departamento de Comunicación Social, 1982 .
110 p., [1] leaf of plates : , Cover title. 21 cm..

]]> Place hold on Breve historia de la publicidad :

Campañas & agencias, 2006

Santo Domingo : Ediciones de Márketing de Forcadell Publicidad, 2007 .
218 p. :

]]> Place hold on Campañas & agencias, 2006

El discurso simbiótico de la publicidad dominicana /

By Castillo, Efraím,.
Santo Domingo : [s.n.], 1993 .
507 p. : 22 cm..

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Pulso publicitario : sobre publicidad dominicana /

By Castillo, Efraim,.
[Santo Domingo, R.D. : Taller, 1979 .
213 p. ; , Includes index. 21 cm..

]]> Place hold on Pulso publicitario :

La publicidad el arte de convencer consumidores

By Cordero, Heddel.
Santo Domingo : [s/n] ; 2006 .
201 p. :

]]> Place hold on La publicidad

Apuntes para la historia de la publicidad en Venezuela /

]]> By Olivieri, Antonio..
Caracas : Ediciones Fundación Neumann, 1992 .
285 p. : 33 cm..
9800710043

]]> Place hold on Apuntes para la historia de la publicidad en Venezuela /

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen.
Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 1996 .
xii, 330 p. : 24 cm..
0805819223

]]> Place hold on Crisis communications :

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen..
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 .
xiv, 354 p. : 24 cm..
0805836039 (cloth : alk. paper) | 0805836047 (pbk : alk. paper)

]]> Place hold on Crisis communications :

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen,.
New York : Routledge, 2011 .
xi, 383 p. : 24 cm..
9780415880596 (pbk) | 0415880599 (pbk)

]]> Place hold on Crisis communications :

Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients /

]]> By Moynihan, Ray..
New York, NY : Nation Books, 2005 .
xviii, 254 p. ; 21 cm..
1560256974 | 9781560256977 | 9781560258568 | 156025856X

]]> Place hold on Selling sickness :

France Télévisions et la nouvelle télévision publique : rapport public thématique /

]]> By France..
Paris : la Documentation franðcaise, 2009 .
1 vol. (V-221 p.) : 24 cm..
9782110079091 (br) | 2110079096 (br)

]]> Place hold on France Télévisions et la nouvelle télévision publique :

The dream : how I learned the risks and rewards of entrepreneurship and made millions /

]]> By Chahal, Gurbaksh..
New York : Palgrave Macmillan, 2008 .
xvi, 240 p. : , Includes index. 25 cm..
9780230610958 | 0230610951

]]> Place hold on The dream :

El comprador vendido; la manipulacion de la sociedad de consumo /

By Menge, Wolfgang,.
Barcelona : Grijalbo, 1974 .
373 p. , Titulo original: Der verkaufte Kaufer.

]]> Place hold on El comprador vendido;

Sex in consumer culture : the erotic content of media and marketing /

]]> Mahwah, N.J. : L. Erlbaum Associates, 2006 .
xxi, 369 p. : 24 cm..
0805850902 (casebound : alk. paper) | 0805850910 (pbk. : alk. paper)

]]> Place hold on Sex in consumer culture :

Differentiate or die : survival in our era of killer competition /

]]> By Trout, Jack..
Hoboken, N.J. : John Wiley & Sons, 2008 .
x, 262 p. ; 24 cm..
9780470223390 (cloth) | 0470223391 (cloth)

]]> Place hold on Differentiate or die :

Marketing communications /

]]> By Egan, John,.
London ; | United States : Thomson, .
xxii, 467 p. : c2007..
1844801217 (pbk.) | 9781844801213 (pbk.)

]]> Place hold on Marketing communications /

The digital handshake : seven proven strategies to grow your business using social media /

]]> By Chaney, Paul,.
Hoboken, N.J. : Wiley & Sons, 2009 .
xxvii, 244 p. : 24 cm..
9780470499276 (cloth) | 0470499273 (cloth)

]]> Place hold on The digital handshake :

Call to action : secret formulas to improve online results /

]]> By Eisenberg, Bryan..
Nashville, Tenn. : Thomas Nelson, 2006 .
xxiv, 262 p. : , Originally published: Austin, Tex. : Wizard Academy Press, c2005. 23 cm..
078521965X (pbk.)

]]> Place hold on Call to action :

Advertising campaign strategy : a guide to marketing communication plans /

]]> By Parente, Donald..
Mason, Ohio : Thomson/South-Western, 2006 .
xxvi, 400 p. : 24 cm..
0324322712 (pbk.)

]]> Place hold on Advertising campaign strategy :

The Facebook guide to small business marketing /

]]> By Ray, Ramon..
Indianapolis, IN : John Wiley & Sons, 2013 .
xxiv, 260 p. : , "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. | Web resources: p. 237-241. | Includes index. 23 cm..
9780470875209 (pbk.) | 0470875208 (pbk.)

]]> Place hold on The Facebook guide to small business marketing /

Optimiser sa communication digitale : buzz positif, e-reputation, publicite virale, communication de crise /

]]> By Reguer, David,.
Paris : Dunod, 2010 .
1 v. (V-185 p.) ; 21 cm..
9782100549832 (br) | 2100549839 (br)

]]> Place hold on Optimiser sa communication digitale :

Advertising, promotion & supplemental aspects of integrated marketing communications /

]]> By Shimp, Terence A..
Fort Worth : Dryden Press, 2003 .
xxix, 674 p. : 29 cm..
0030211131

]]> Place hold on Advertising, promotion & supplemental aspects of integrated marketing communications /

Tabvertising : formatos y estrategias publicitarias en tabletas /

]]> Barcelona : Editorial UOC, 2013 .
158 p. : 9788490293966 | 8490293961

]]> Place hold on Tabvertising :

The e-code : 33 internet superstars reveal 43 ways to make money online almost instantly-- using only e-mail! /

]]> By Vitale, Joe,.
Hoboken, N.J. : J. Wiley, 2005 .
xvii, 284 p. ; 23 cm..
0471718556 (pbk.)

]]> Place hold on The e-code :

Fascinate : your 7 triggers to persuasion and captivation /

]]> By Hogshead, Sally..
New York : HarperBusiness, 2010 .
xxi, 266 p. : 22 cm..
9780061714702 (hbk.) | 0061714704 (hbk.)

]]> Place hold on Fascinate :

Media selling : television, print, Internet, radio /

]]> By Warner, Charles,.
Chichester, West Sussex, U.K. ; | Malden, MA : Wiley-Blackwell, 2009 .
xv, 600 p. : 25 cm..
9781405158398 (pbk. : alk. paper) | 1405158395 (pbk. : alk. paper)

]]> Place hold on Media selling :

Whatever happened to Madison Avenue? : advertising in the '90s /

]]> By Mayer, Martin,.
Boston : Little, Brown, 1991 .
xix, 269 p. ; 22 cm..
0316551546

]]> Place hold on Whatever happened to Madison Avenue? :

La publicité /

]]> By Dayan, Armand.
Paris : Presses Universitaires de France, 2003 .
127 p. 2130539106

]]> Place hold on La publicité /

La publicité /

]]> By Dayan, Armand.
Paris : Presses Universitaires de France, 1998 .
127 p. 2130446329

]]> Place hold on La publicité /

Powers of persuasion : the inside story of British advertising : 1951-2000 /

]]> By Fletcher, Winston..
Oxford ; | New York : Oxford University Press, 2008 .
288 p., [16] p. of plates : 24 cm..
9780199228010 | 0199228019

]]> Place hold on Powers of persuasion :

Publicidad y democracia en la sociedad de masas /

]]> By Qualter, Terence..
Barcelona : Ediciones Paidós, 1994 .
233 p. ; , Título original. Advertising and democracy in the mass age. ; 22 cm..
8449300401 | 9788449300400

]]> Place hold on Publicidad y democracia en la sociedad de masas /

Brand new China : advertising, media, and commercial culture /

]]> By Wang, Jing,.
Cambridge, Mass. : Harvard University Press, 2008 .
xiii, 411 p. : 22 cm..
9780674026803 (cloth : alk. paper) | 0674026802 (cloth : alk. paper)

]]> Place hold on Brand new China :

Quién le teme a la publicidad? /

By Borrini, Alberto..
Buenos Aires : ANESA, 1976 .
340 p. ; 21 cm..

]]> Place hold on Quién le teme a la publicidad? /

Promotion: A behavioral view /

By Boyd, Harper W..
Englewood Cliffs, N.J., : Prentice-Hall, 1967 .
115 p. 23 cm..

]]> Place hold on Promotion: A behavioral view /

El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión /

]]> By Cappo, Joe..
México : Mc Graw-Hill, 2004 .
252 p. ; 23 cm..
9701044940 | 9789701044940

]]> Place hold on El futuro de la publicidad :

L'internationale publicitaire /

]]> By Mattelart, Armand.
Paris : La Découverte, 1989 .
248 p. ; 22 cm..
2707118516

]]> Place hold on L'internationale publicitaire /

El afiche en la sociedad urbana /

By Moles, Abraham A..
Buenos Aires : Paidós, 1976 .
169 p. : , Translation of L'Affiche dans la societe urbaine.

]]> Place hold on El afiche en la sociedad urbana /

Advertising /

]]> By O'Guinn, Thomas C..
Cincinnati : South-Western College Pub., 2000 .
694p. : , Supplementary multimedia instructional materials are available to accompany the text. | "Web site addresses": p. 649-654. 0324006616 | 9780324006612

]]> Place hold on Advertising /

La super-nada : ideología y lenguaje de la publicidad /

By Pignotti, Lamberto,.
Valencia : Fernando Torres Editor, 1976 .
183 p. , Tit. Orig.: Il supernulla. Ideologia e linguaggio della pubblicità. 21 cm..

]]> Place hold on La super-nada :

Psicología práctica de la persuasión /

By Bousquié, Georges..
Barcelona, España : Editorial Hispano Europea, 1961 .
vii, 150 p. ; , Translation of La persuasion. 21 cm..

]]> Place hold on Psicología práctica de la persuasión /

Diversity in advertising : broadening the scope of research directions /

]]> Mahwah, N.J. : Lawrence Erlbaum, 2004 .
xxi, 447 p. : 24 cm..
0805847944 (casebound)

]]> Place hold on Diversity in advertising :

The hidden persuaders /

By Packard, Vance,.
New York : David McKay Co, 1957 .
275 p. 21 cm.

]]> Place hold on The hidden persuaders /

The hidden persuaders /

]]> By Packard, Vance,.
New York : Pocket Books, 1958 .
viii, 242 p. ; 16 cm..
0671810359

]]> Place hold on The hidden persuaders /

Persuasive imagery : a consumer response perspective /

]]> Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 .
xxi, 436 p. : 24 cm..
0805842020 (alk. paper)

]]> Place hold on Persuasive imagery :

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

]]> By Aitchison, Jim..
Singapore : Pearson/Prentice Hall, 2008 .
xix, 451 p. : 23 cm..
9810678886 (pbk.)

]]> Place hold on Cutting edge advertising :