Biblioteca Juan Bosch Search for 'su:"Advertising, Political"'

Golpes publicitarios en las campañas políticas norteamericanas: 35 años de publicidad política en los Estados Unidos /

]]> By Huet, Sophie.
Paris, Francia: Editorial Oveja Negra, 1988 .
233 p. , Título original en fracés: le coup de poing Américain: 35 and de publicité politique aux etats-unis 9580606064

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Going dirty : the art of negative campaigning /

]]> By Mark, David,.
Lanham, [Md.] : Rowman & Littlefield Publishers, 2006 .
x, 277 p. ; 24 cm..
0742545008 (cloth : alk. paper) | 9780742545007 (cloth : alk. paper) | 9780742545014 (pbk.)

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Campaigning for hearts and minds : how emotional appeals in political ads work /

]]> By Brader, Ted..
Chicago : University of Chicago Press, 2006 .
xvi, 280 p. : 24 cm..
0226069885 (cloth : alk. paper) | 0226069893 (pbk. : alk. paper)

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Gane usted las próximas elecciones : marketing político /

]]> Barcelona : Gestión 2000, 2005 .
157 p. : 23 cm..
848088990X | 9788480889902

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Lo que no se dice, no es : comunicación y marketing municipal /

]]> By Ivoskus, Daniel..
Buenos Aires : Sudamericana, 2007 9789500728201 | 9500728206

]]> Place hold on Lo que no se dice, no es :

Negative political advertising: coming of age /

]]> By Johnson-Cartee, Karen S..
Hillsdale, N.J. : L. Erlbaum Associates, 1991 .
xiii, 316 p. : 23 cm..
0805808345

]]> Place hold on Negative political advertising:

Marketing político : manual de campanha electoral /

]]> By Kuntz, Ronald A..
Sao Paulo : Global Editora, 1986 .
259, [243] p. : 21 cm..
8526001167

]]> Place hold on Marketing político :

Márketing político : un análisis del intercambio político /

]]> By Luque, Teodoro.
Barcelona : Ariel Economía, 1996 .
xi, 227 p. ; 25 cm..
8434421119

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Marketing político : arte y ciencia de la persuasión en democracia /

]]> By Martín Salgado, Lourdes.
Barcelona : Paidós, 2002 .
283 p. ; 20 cm..
8449312388

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Marketing político : campañas, medios y estrategias electorales /

]]> By Martínez-Pandiani, Gustavo.
Buenos Aires : Ugerman, 1999 .
202 p. : 22 cm..
9879736559

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Marketing politico : campañas, medios y estrategias electorales /

]]> By Martinez Pandiani, Gustavo.
Buenos Aires : Ugerman editor, 2004 .
242 p. : 22 cm..
9879468104

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Mercadotecnia electoral : tácticas y estrategias para el éxito político /

By Namakforoosh, Mohammad Naghi.
México : Editorial Limusa, 1984 .
268 p. 96818954

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The mass marketing of politics : democracy in an age of manufactured images /

]]> By Newman, Bruce I..
Thousand Oaks : Sage Publications, 1999 .
xviii, 166 p. ; 24 cm..
0761909583

]]> Place hold on The mass marketing of politics :

Le discours politique : les masques du pouvoir /

]]> By Charaudeau, Patrick..
Paris : Vuibert, 2005 .
255 p. ; 24 cm..
2711772799 | 9782711772797

]]> Place hold on Le discours politique :

The spot : the rise of political advertising on television /

]]> By Diamond, Edwin..
Cambridge, Mass. : MIT Press, 1984 .
xiv, 416 p. : , Includes index. 21 cm..
0262040751

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Dirty politics : deception, distraction, and democracy /

]]> By Jamieson, Kathleen Hall..
New York : Oxford University Press, 1992 .
x, 335 p. : 25 cm..
0195078543 (acid-free paper) :

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About face: the dramatic impact of the internet on politics and advocacy /

]]> Breinigsville, PA : E-Voter Institute Press, 2009 .
246 p. 9780982559000

]]> Place hold on About face:

Global electioneering : campaign consulting, communications, and corporate financing /

]]> By Sussman, Gerald..
Lanham, MD : Rowman & Littlefield Publishers, 2005 .
xiii, 263 p. ; 24 cm..
0742526917 (cloth : alk. paper) | 0742526925 (pbk. : alk. paper)

]]> Place hold on Global electioneering :

Packaging the presidency : A history and criticism of presidental campaign advertising /

]]> By Jamieson, Kathleen Hall..
New York : Oxford University Press, 1984 .
505 p. 0195035046 | 9780195035049

]]> Place hold on Packaging the presidency :

Packaging the presidency : a history and criticism of presidential campaign advertising /

]]> By Jamieson, Kathleen Hall, .
Oxford ; | New York : Oxford University Press, 1984 .
xxvi, 505 pages : , Includes index. 21 cm..
0195056566 (pbk.) | 9780195056563 (pbk.)

]]> Place hold on Packaging the presidency :

Packaging the presidency : a history and criticism of presidential campaign advertising /

]]> By Jamieson, Kathleen Hall..
New York : Oxford University Press, 1996 .
xxvi, 578 p. ; 22 cm..
0195089413 (cl. : alk. paper) | 0195089421 (pbk. : alk. paper)

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The electronic election : perspectives on the 1996 campaign communication /

]]> Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 1999 .
xviii, 415 p. : 24 cm..
080582779X (hardcover : alk. paper) | 0805827803 (pbk. : alk. paper)

]]> Place hold on The electronic election :

In defense of negativity : attack ads in presidential campaigns /

]]> By Geer, John Gray..
Chicago : University of Chicago Press, 2006 .
xvii, 201 p. : 24 cm..
0226284980 (cloth : alk. paper) | 9780226284989 (cloth : alk. paper) | 0226284999 (pbk. : alk. paper) | 9780226284996 (pbk. : alk. paper)

]]> Place hold on In defense of negativity :

Le marketing politicien /

]]> By Bongrand, Michel..
Paris : Bourin éditeur, 2006 .
262 p. ; 22 cm..
2849410527

]]> Place hold on Le marketing politicien /

Communication des collectivites locales et des candidats en periode electorale /

By Deporcq, Dominique..
Paris : LGDJ, 2006 .
114, [1] p. ; , eContent provider-neutral record in process. | Description based on print version record. 17 cm..

]]> Place hold on Communication des collectivites locales et des candidats en periode electorale /

Marketing político /

]]> By Barranco Saiz, Francisco Javier.
Madrid : ESIC, 2003 .
261 p. 8436817796

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Técnicas de marketing político /

]]> By Barranco Sáiz, Francisco Javier..
Madrid : Pirámide, 1982 .
228 p. : 23 cm..
8436802047

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La televisión encantada : publicidad política en México /

]]> By Juárez Gámiz, Julio..
México, D.F. : Universidad Nacional Autónoma de México, Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades, Coordinación de Humanidades, 2009 .
173 p. ; 24 cm..
9786070204739 | 6070204735

]]> Place hold on La televisión encantada :

Marketing político y comunicación : claves para una buena información política /

]]> By Maarek, Philippe J,.
Barcelona : Ediciones Paidós, 1997 .
281 páginas ; , Título original: Political marketing and communication 22 cm..
8449304512 | 9788449304514

]]> Place hold on Marketing político y comunicación :

Television and political advertising /

Hillsdale, N.J. : L. Erlbaum Associates, 1991 .
2 v. : 24 cm..
0805806555 (v. 1)

]]> Place hold on Television and political advertising /

Political campaigning in referendums : framing the referendum issue /

]]> By Vreese, C. H. de.
London ; | New York : Routledge, 2004 .
xii, 224 p. : , Simultaneously published in the USA and Canada. 25 cm..
0415349419 (hardback) | 9780415349413 (hardback) | 0415411327 (pbk.) | 9780415411325 (pbk.)

]]> Place hold on Political campaigning in referendums :