Biblioteca Juan Bosch Search for 'su:"RELACIONES PUBLICAS"'

How to thrive in the public relations business : 35 practical tips from a 35-year veteran /

]]> By Kornecki, Robert A..
Evanston, Ill. : Kornucopia Press, 2007 .
39 p. ; 21 cm..
9780615148021 | 0615148026

]]> Place hold on How to thrive in the public relations business :

Branding Canada : projecting Canada's soft power through public diplomacy /

]]> Place hold on Branding Canada :

Documentación informativa en el periodismo digital /

]]> By Rubio Lacoba, María.
Madrid : Síntesis, 2007 .
143 p. : , "Proyecto editorial Ciencias de la información. Area de publicación: Biblioteconomía y documentación."--Half title. 23 cm..
9788497564595 | 8497564596

]]> Place hold on Documentación informativa en el periodismo digital /

Relaciones públicas & otros temas /

By Álvarez, Eduardo,.
Santo Domingo, República Dominicana : Taller, 1987 .
142 páginas ; 19 cm..

]]> Place hold on Relaciones públicas & otros temas /

Corporate communications for executives /

By Goodman, Michael B.,.
Albany : State University of New York Press, 1998 .
xv, 329 p. : 23 cm..

]]> Place hold on Corporate communications for executives /

Corporate communication : strategic adaptation for global practice /

]]> Place hold on Corporate communication :

Le plan de communication : definir et organiser votre strategie de communication /

]]> By Libaert, Thierry.
Paris : Dunod, 2003 .
241 p. 2100073850

]]> Place hold on Le plan de communication :

Power communications : positioning yourself for high visibility /

]]> By Wiener, Valerie..
New York : New York University Press, 1994 .
xii, 303 p. ; 22 cm..
0814792731 (alk. paper) :

]]> Place hold on Power communications :

Power and influence : mastering the art of persuasion /

]]> By Dilenschneider, Robert L., .
New York : Prentice Hall Press, 1990 .
xxvii, 258 pages ; 24 cm..
0136833276 | 9780136833277

]]> Place hold on Power and influence :

An overview of the public relations function /

]]> By Bowen, Shannon A..
New York : Business Expert Press, 2010 .
xi, 186 p. : 23 cm..
9781606491003 (electronic bk.) | 1606491008 (electronic bk.)

]]> Place hold on An overview of the public relations function /

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen.
Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 1996 .
xii, 330 p. : 24 cm..
0805819223

]]> Place hold on Crisis communications :

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen..
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 .
xiv, 354 p. : 24 cm..
0805836039 (cloth : alk. paper) | 0805836047 (pbk : alk. paper)

]]> Place hold on Crisis communications :

Crisis communications : a casebook approach /

]]> By Fearn-Banks, Kathleen,.
New York : Routledge, 2011 .
xi, 383 p. : 24 cm..
9780415880596 (pbk) | 0415880599 (pbk)

]]> Place hold on Crisis communications :

Planning and managing public relations campaigns : a strategic approach /

]]> By Gregory, Anne,.
London ; | Philadelphia : Kogan Page, 2010 .
xi, 186 p. : , Includes index. 24 cm..
9780749451080 | 0749451084 | 9780749459284 | 074945928X

]]> Place hold on Planning and managing public relations campaigns :

El silencio no es rentable : el empresario frente a los medios de comunicación /

]]> By Schmertz, Herbert,.
Barcelona : Editorial Planeta, 1986 .
230 p. ; 21 cm..
8432078875 | 9788432078873

]]> Place hold on El silencio no es rentable :

Share this too : more social media solutions for PR professionals /

]]> Chichester, West Sussex : Wiley, 2013 .
xii, 312 p. : 24 cm.
9781118676936 (cloth) | 1118676939 (cloth)

]]> Place hold on Share this too :

The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers.

]]> By Yale, David R.
London : McGraw-Hill Pub. Co., 2001 .
xvi, 448 p. ; 23 cm..
0844232424 | 9780844232423

]]> Place hold on The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers.

La buena reputación : claves del valor intangible de las empresas /

]]> By Villafañe, Justo.
Madrid : Piramide, 2004 .
194 p. : , Rustica. 22 cm..
8436818393 | 9788436818390

]]> Place hold on La buena reputación :

Strategic issues management : organizations and public policy challenges /

]]> By Heath, Robert L..
Los Angeles : Sage Publications, 2009 .
xii, 412 p. : 24 cm..
9781412952101 (cloth) | 9781412952118 (pbk.)

]]> Place hold on Strategic issues management :

Tata : the evolution of a corporate brand /

]]> By Witzel, Morgen, .
New Delhi : Penguin Portfolio, 2010 .
xvii, 222 p. : 24 cm..
9780670084067 | 0670084069

]]> Place hold on Tata :

Strategic communications for nonprofits : a step-by-step guide to working with the media /

]]> San Francisco : Jossey-Bass, 2008 .
xxii, 177 p. : , "A publication of the Communications Consortium Media Center." | Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999. 28 cm..
9780470181546 (pbk.) | 0470181540 (pbk.)

]]> Place hold on Strategic communications for nonprofits :

The Facebook guide to small business marketing /

]]> By Ray, Ramon..
Indianapolis, IN : John Wiley & Sons, 2013 .
xxiv, 260 p. : , "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. | Web resources: p. 237-241. | Includes index. 23 cm..
9780470875209 (pbk.) | 0470875208 (pbk.)

]]> Place hold on The Facebook guide to small business marketing /

La publicidad puesta al día /

]]> By Aprile, Orlando C..
Buenos Aires : La Crujía, 2006 .
236 p. ; 20 cm..
987601014X | 9789876010146

]]> Place hold on La publicidad puesta al día /

Propaganda institucional : usos e funcoes da propaganda em relacoes publicas /

]]> By Pinho, J. B..
Sao Paulo : Summus Editorial, 1990 .
166 p. 9788532300515

]]> Place hold on Propaganda institucional :

Protocolo en las relaciones internacionales de la empresa y los negocios /

]]> By Cuadrado Esclapez, Carmen, .
Madrid : Fundación Confemetal, 2007 .
228 páginas ; 24 cm..
8496743179 | 9788496743175

]]> Place hold on Protocolo en las relaciones internacionales de la empresa y los negocios /

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

]]> By Scott, David Meerman, .
Hoboken, N.J. : John Wiley & Sons, 2007 .
xxvii, 275 pages ; 23 cm..
9780470113455 (cloth : alk. paper) | 0470113456 (cloth : alk. paper)

]]> Place hold on The new rules of marketing and PR :

Campaña de relaciones públicas en una compañía de seguros.

By Vera Carranza, Fernando..
[Buenos Aires] : Editorial Acleón 1969 .
98 p. , Cover title: Seguros y relaciones públicas. 21 cm..

]]> Place hold on Campaña de relaciones públicas en una compañía de seguros.

Developing the public relations campaign : a team-based approach /

]]> By Bobbitt, William R..
Boston : Pearson/Allyn and Bacon, 2005 .
xvii, 284 p. : 24 cm..
0205359248 | 9780205359240

]]> Place hold on Developing the public relations campaign :

Media relations handbook : for government, associations, nonprofits, and elected officials /

]]> By Fitch, Bradford..
Alexandria, VA : TheCapitol.Net, 2012 .
xxiv, 305 p. ; 26 cm.
9781587331671 (softcover) | 9781587331718 (hardbound)

]]> Place hold on Media relations handbook :

Public relations : concepts, practice and critique /

]]> By L'Etang, Jacquie,.
Los Angeles : SAGE Publications, 2008 .
xiii, 290 p. : 24 cm..
1412930480 (pbk.) | 9781412930482 (pbk.)

]]> Place hold on Public relations :

Strategic planning for public relations /

]]> By Smith, Ronald D.,.
New York : Routledge, Taylor & Francis Group, 2013 .
xxxv, 520 p. : 24 cm..
9780415506762 (pbk.) | 9780203081242 (ebook)

]]> Place hold on Strategic planning for public relations /

Manipulation de l'opinion : ce sont les sondages qui le disent-- /

]]> By Jallot, Nicolas..
Paris : Stock, 2007 .
151, [2] p. ; 22 cm..
9782234060289 | 2234060281

]]> Place hold on Manipulation de l'opinion :

Propaganda /

]]> By Bernays, Edward L. .
[Barcelona] : Melusina, 2008 .
196 p. ; , Traducción de: Propaganda 17 cm..
9788496614420 | 8496614425

]]> Place hold on Propaganda /

Las relaciones públicas /

By Chaumeli, Jean,.
Buenos Aires : Editorial Universitaria de Buenos Aires, 1964 .
116 p. , Incluye bibliografía e índice.

]]> Place hold on Las relaciones públicas /

Las relaciones públicas /

By Chaumeli, Jean,.
Buenos Aires : Editorial Universitaria de Buenos Aires, 1968 .
116 p. , Incluye bibliografía e índice.

]]> Place hold on Las relaciones públicas /

Les relations publiques /

]]> By Chouchan, Lionel..
Paris : Presses universitaires de France, 2009 .
127 p. : , Bibliogr. p. 125. 18 cm..
9782130575504 (br) | 2130575501 (br)

]]> Place hold on Les relations publiques /

Reputation management : the key to successful public relations and corporate communication /

By Doorley, John..
New York ; | Abingdon , Oxon : Routledge, 2007 .
xxiv, 432 p. : , Title from e-book title screen (viewed October 15, 2007). 27 cm..
9786610732272 | 6610732272

]]> Place hold on Reputation management :

Redacción en relaciones públicas /

]]> By Fernández Cavia, Josep.
Madrid : Pearson Educacion, | Prentice Hall, 2009 .
xxi, 334 p. : 24 cm..
9788483224953 | 848322495X

]]> Place hold on Redacción en relaciones públicas /

Public relations : a values-driven approach /

]]> By Guth, David..
Boston : Pearson/Allyn and Bacon, 2009 .
xxvii, 580 p. : 24 cm..
9780205569458 (pbk.) | 0205569455 (pbk.)

]]> Place hold on Public relations :

Cómo se practican las relaciones públicas /

By Illescas, Washington Dante..
Buenos Aires : Editorial Librería Mitre, 1977 .
95 p. : 23 cm..

]]> Place hold on Cómo se practican las relaciones públicas /

Estructuras de la comunicación por objetivos : estructuras publicitarias y de relaciones públicas /

]]> By Mazo del Castillo, Juan Manuel..
Barcelona : Editorial Ariel, 1994 .
xviii, 603 p. : 24 cm..
8434412632 | 9788434412637

]]> Place hold on Estructuras de la comunicación por objetivos :

Relaciones públicas : su administración en las organizaciones /

]]> By Ríos Szalay, Jorge.
México, D.F. : Trillas, 1984 .
132 p. 9682416701

]]> Place hold on Relaciones públicas :

Plan estratégico de relaciones públicas /

]]> By Salla García, Xavier..
Barcelona : J. M. Bosch Editor, 2008 .
193 p. ; , Descrito en base a una bibliografía. cm..
8476988184 | 9788476988183

]]> Place hold on Plan estratégico de relaciones públicas /

Primer of public relations research /

]]> By Stacks, Don W..
New York : Guilford, 2002 .
ix, 318 p. : 24 cm..
1572307269 | 9781572307261

]]> Place hold on Primer of public relations research /

A practitioner's guide to public relations research, measurement and evaluation /

]]> By Stacks, Don W..
New York : Business Expert Press , 2010 .
x, 229 p. : , Includes a dictionary pf public relations measurement and research (p. 179-210). 23 cm..
9781606491010 | 1606491016

]]> Place hold on A practitioner's guide to public relations research, measurement and evaluation /

Public relations : strategies and tactics /

]]> By Wilcox, Dennis L., .
New York : HarperCollins College Publishers, 1995 .
xxvi, 696 pages : 24 cm..
0673993094 | 9780673993090

]]> Place hold on Public relations :

Public relations : strategies and tactics /

]]> By Wilcox, Dennis L., .
Boston : Person/Allyn and Bacon, 2010 .
xxvii, 612 pages : 27 cm..
9780205581481 | 020558148X

]]> Place hold on Public relations :

The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset /

]]> By Fertik, Michael..
New York : Crown Business, 2015 .
244 pages ; 22 cm.
9780385347594 (hardcover)

]]> Place hold on The reputation economy :

El libro de oro de las relaciones públicas /

]]> By Barquero Cabrero, José Daniel..
[Barcelona] : Gestión 2000, 2002 .
394 p. ; 24 cm..
848088701X | 9788480887014

]]> Place hold on El libro de oro de las relaciones públicas /

Gane usted las próximas elecciones : marketing político /

]]> Barcelona : Gestión 2000, 2005 .
157 p. : 23 cm..
848088990X | 9788480889902

]]> Place hold on Gane usted las próximas elecciones :