Includes bibliographical references (p. 949-953) and index.

Preface Acknowledgments The Author Part 1 Planning and Implementing Your Fundraising Program 1
Tracing Philanthropy's Origins and Defining Fundraising Basics--Choosing a Campaign Model--Building and Stating the Case for Support --Defining Roles of Leaders and Top Volunteers in Fundraising--Recruiting, Educating, and Motivating Volunteers--Coordinating the Campaign Structure and Solicitation Process --Establishing the Campaign Timeline --Constructing and Using the Standards-of-Giving Chart-- Laying the Foundation: Building the Annual Fund--Identifying, Researching, and Rating Individuals as Major Gift Prospects ----Cultivating and Soliciting Major Gift Prospects--Developing and Marketing a Planned Giving Program--Structuring Planned Gifts--Building Lasting Relationships and Developing Lead Gifts --Approaching Corporations and Foundations-- Promoting the Campaign--Testing Fundraising Potential and Assessing Programs --Using Paid Solicitors and Consultants-- Applying Technology to Fundraising--Providing Accountability and Expressing Appreciation--Concluding the Campaign and Building on the Momentum --Part 2 The Fundraising Resource Guide--Resource Guide Contents --Mission Statement--Strategic Plan-- Strategic Plan Progress Report --Case Statements -- Case Statement with Companion Pieces -- Short-Form Case Statements --Market Survey Materials -- Volunteer's Job Description -- Annual Campaign Volunteer's Kit -- Capital Campaign Volunteer's Kit -- Annual Campaign Plan -- Capital Campaign Plan-- Direct-Mail Solicitation Letters: Sequential Annual Mailings -- Direct-Mail Solicitation with Insert-- Telemarketing Scripts-- Membership Club, Donor Club, and Giving Society Brochures --Special-Events Planning Checklists --Nonprofit Key Word Search--Gift Agreement Templates-- Rules Regarding Income Tax Charitable Deductions--Templates for Drafting Trusts --Letter Proposal --Full Proposal--Monthly Financial Report ---Newsletters --Pledge Forms -- Letterhead and Envelopes --Public Announcement Event Invitation and Program -- Program Assessment -- Gift Receipt Templates -- Stewardship Program at the University of Florida --Post-Campaign Assessment - Annual Campaign -- Post-Campaign Assessment - Capital Campaign --Final Report - Annual Campaign -- Final Report - Capital Campaign.

Suitable for fundraisers in various nonprofit organizations, this title outlines an approach to fundraising, and features a section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more.