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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki.

By: Contributor(s): Language: eng Publication details: [Irvine] : Entrepreneur Press, 2010Description: xiv, 250 p. : il. ; 23 cmISBN:
  • 9781599183831
  • 1599183838
Subject(s): DDC classification:
  • 658.8/72
LOC classification:
  • HF 5415.1265  L665g 2010
Contents:
The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan.
Summary: Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 L665g 2010 (Browse shelf(Opens below)) 1 Available 00000140098

The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan.

Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

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