Includes index.

Rev. ed. of: Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes. 2nd ed. c2010

1. How to Force Prospects to Choose Your Site and Buy from You, Not Your Competition
2. How to Build Your Own Autopilot Marketing Machine
3. How to Build a Google Campaign from Scratch
The Right Way
4. Organizing Your Campaign: How to Pay Less and Get More Clicks
5. Develop High-Quality Keyword Lists to Craft Killer Headlines
6. How to Write Google Ads That Attract Eyeballs, Get Clicks, and Earn You Money
7. Knowing Your Numbers = Money in the Bank: How Google's Conversion Tracking Tells You What's Working
8. How to Triple Your CTR (and Cut Your Bid Prices by Two-Thirds, if You Want)
No Genius Required
9. The Winning Method the World's Smartest Marketers Stole from the Wright Brothers
10. Triple Your Traffic with Google's Display Network
11. Google Image Ads: Banner Advertising is Here to Stay
12. Local Advertising on Google: Mostly Virgin Territory
13. Slashing Your Bid Prices: Quality Score and How Google Rewards You for Relevance
14. The Dark Side of Google
15. Google, Vegas, and Those Who Live by Gaming the System
16. The Butt-Ugly Truth About Social Media, and the Beautiful Untold Story
17. How to Harness the Psychic Power of Social Media in Your Google Campaigns
18. How to Get Customers to Eat Out of Your Hand
19. The Most-Ignored Secret Behind the Most Profitable Marketing Campaigns in the World
20. How Email Transforms Those Expensive Clicks Into Long-Term, Profitable Customers
21. The One Magic Number That Defines the Power of Your Website
22. Maintaining Your Edge: How to Consistently Stay Ahead of Your Competition in Google AdWords
23. Persuasive Ad Copy: the Ultimate Silver Bullet
24. So You Have a Killer Sales Machine. Now What?
25. How to Get High Rankings in Google's Organic (Non-PPC) Search Results
26. Introduction to Remarketing
27. Place Pages: Google's Gold Mine for Local Business
28. 17 Things yo Momma Never Told You About Google
29. The Last Winner-Take-All Edge: Google's Tools for Smarter AdWords Results
30. FAQ: Answers to All Your Frequently Asked Questions
31. Signature Victories

"Double Your Web Traffic - Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute ... IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive, streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in its coverage of today's fastest, most powerful advertising medium"--Provided by publisher