Includes bibliographical references and index.

The revolution of the cat -- All about the feels -- Ahem, attention please -- Narrating our way to power -- Chaos magic -- March to culture -- What does it all meme?.

"Mina sees memes as the street art of the social web. She shows readers how they operate to reinforce, amplify, and shape today's politics, and are becoming fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. In parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright."-- Provided by publisher.