Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.].

Contributor(s):

Wicks, Jan LeBlanc

Material type:

TextLanguage: English Series: LEA's communication seriesPublication details: Mahwah, NJ : Lawrence Erlbaum, 2004.Edition: 3rd editionDescription: x, 326 pages : illustrations ; 23 cmISBN:

0805847154
9780805847154

Subject(s):

DDC classification:

302.23/068

LOC classification:

P 96 M489 2004

Online resources:

Publisher description

Contents:

Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies.

Summary: Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 96 M489 2004 (Browse shelf(Opens below))	1	Available	00000014834

Includes bibliographical references (pages 301-314) and indexes.

Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills.

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