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Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.

By: Contributor(s): Material type: TextLanguage: English Series: Management on the cutting edge seriesPublication details: Cambridge, Massachusetts : The MIT Press, 2025Description: x, 190 pages : illustrations ; 23 cmISBN:
  • 9780262552981
  • 0262552981
Subject(s): LOC classification:
  • HF 5548.2 W835d 2025
Contents:
Introduction : Data is everybody's business Data monetization Data monetization capabilities Improving with data Wrapping with data Selling information solutions Creating a data democracy Data monetization strategy Monetizing your data Appendix. The capability assessment worksheet.
Summary: "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5548.2 W835d 2025 (Browse shelf(Opens below)) 1 Available 00000194940

Includes bibliographical references and index.

Introduction : Data is everybody's business
Data monetization
Data monetization capabilities
Improving with data
Wrapping with data
Selling information solutions
Creating a data democracy
Data monetization strategy
Monetizing your data
Appendix. The capability assessment worksheet.

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data

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