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Invisible rulers : the people who turn lies into reality / Renée DiResta.

By: Material type: TextLanguage: English Publisher: New York : PublicAffairs, 2024Edition: First editionDescription: ix, 436 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1541703375 (hardcover)
  • 9781541703377 (hardcover)
Other title:
  • People who turn lies into reality
Subject(s): DDC classification:
  • 303.38
LOC classification:
  • HM 1231 D598i 2024
Contents:
Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward.
Summary: "By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 1231 D598i 2024 (Browse shelf(Opens below)) 1 Available 00000190499

"If you make it trend, you make it true"--Page 1 of dust jacket.

Includes bibliographical references (pages 365-423) and index.

Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward.

"By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"-- Provided by publisher.

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