The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

By:

Knee, Jonathan A

Contributor(s):

Material type:

TextLanguage: English Publication details: New York : Portfolio Penguin, 2011.Description: viii, 312 pages : illustrations ; 22 cmISBN:

9781591843900
1591843901

Subject(s):

DDC classification:

302.23068

LOC classification:

P 96 K68c 2011

Online resources:

Contents:

Introduction : the curse of the mogul The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M & A that works : one that happened and one that didn't Good mogul : the outperformers Epilogue : the future of media : the end of the curse?

Summary: We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 96 K68c 2011 (Browse shelf(Opens below))	1	Available	00000198151

Originally published in hardcover: New York : Portfolio, 2009

Includes bibliographical references and index.

Introduction : the curse of the mogul
The media landscape
The landscape of competitive advantage
The structure of media industries
Debunking media myths
The Internet is not your friend
Content is not king : movies, music, and books
Efficient operations in media : do you think I'm sexy?
Putting it all together : networks and databases
Managing competition in media : can't we all just get along?
All (profitable) media is local : newspapers, theaters, and communications
Reinforcing competitive advantage in media
Bad mogul : media mergers and acquisitions
Media M & A that works : one that happened and one that didn't
Good mogul : the outperformers
Epilogue : the future of media : the end of the curse?

We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?

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