Amazon cover image
Image from Amazon.com

Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

By: Contributor(s): Material type: TextLanguage: English Publication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN:
  • 9780749461935
  • 0749461934
  • 9780749461942
  • 0749461942
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.123 S656m 2011
Online resources:
Contents:
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.123 S656m 2011 (Browse shelf(Opens below)) 1 Available 00000124296

Includes index.

New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

There are no comments on this title.

to post a comment.