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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, René Mauborgne ; traducción Adriana de Hassan ; revisión técnica Emercomex.

By: Contributor(s): Material type: TextLanguage: Spanish Original language: English Publication details: Bogotá : Norma, 2005.Description: xii, 332 p. : il., diagrs., gráficas ; 23 cmISBN:
  • 9580488398
  • 9789580488392
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.153 K49e 2005
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.153 K49e 2005 (Browse shelf(Opens below)) 1 1 Available 00000055099

Tit. Orig.: Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.

Incluye bibliografía ( [321]-326).

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