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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Contributor(s): Material type: TextPublication details: Boston : Prentice Hall, c2012.Edition: 9th edDescription: xxviii, 657 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780132163644 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .W455 2012
Contents:
Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5823 .W455 2012 (Browse shelf(Opens below)) 3 Available 00000111361

Rev. ed. of: Advertising : principles & practice. 8th ed.

Includes bibliographical references (p. 631-640) and index.

Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication.

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