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The Facebook guide to small business marketing / by Ramon Ray.

By: Material type: TextPublication details: Indianapolis, IN : John Wiley & Sons, c2013.Description: xxiv, 260 p. : col. ill. ; 23 cmISBN:
  • 9780470875209 (pbk.)
  • 0470875208 (pbk.)
Other title:
  • Small business marketing
Subject(s): DDC classification:
  • 658.872
LOC classification:
  • HF 5415.1265 R264f 2013
Contents:
Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 R264f 2013 (Browse shelf(Opens below)) 4 1 Available 00000111382

"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.

Web resources: p. 237-241.

Includes index.

Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses.

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