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Sports marketing : a strategic perspective / Matthew D. Shank.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 4th edDescription: xxiv, 453 p. : ill. ; 26 cmISBN:
  • 9780132285353 (hbk. : alk. paper)
  • 0132285355 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 796.0688
Online resources:
Contents:
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) GV 716 S528s 2009 (Browse shelf(Opens below)) 1 Available 00000113526

Includes bibliographical references and index.

Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.

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