Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.

By: Material type: TextSeries: New rules of social media seriesPublication details: Hoboken, N.J. : John Wiley, c2010.Description: xxxi, 240 p. : illSubject(s): Additional physical formats: Print version:: Social media metrics.DDC classification:
  • 658.8/72 22
LOC classification:
  • HF 5415.1265 S839s 2010
Online resources:
Contents:
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 S839s 2010 (Browse shelf(Opens below)) 1 1 Available 00000090412

Includes bibliographical references and index.

Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.

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