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Cases in public relations management / Patricia Swann.

By: Material type: TextLanguage: Eng Publication details: New York : Routledge/Taylor and Francis Group, 2010.Description: ix, 388 p. : ill. ; 25 cmISBN:
  • 9780415878920 (hbk)
  • 0415878926 (hbk)
  • 9780415878937 (pbk.)
  • 0415878934 (pbk.)
  • 9780203851364 (ebk)
  • 0203851366 (ebk)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .S93 2010
Contents:
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Summary: Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD59 .S93 2010 (Browse shelf(Opens below)) 4 1 Available 00000103286

Includes bibliographical references and index.

Originally published: 2008.

The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.

Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.

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