| 000 | 02577cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c113717 _d113717 |
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| 003 | BJBSDDR | ||
| 005 | 20241031062528.0 | ||
| 007 | ta | ||
| 008 | 160222s2016 nyua b 001 0 eng | ||
| 020 | _a9780393249132 (hardcover) | ||
| 020 | _a0393249131 (hardcover) | ||
| 040 |
_aDLC _bspa _cDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.1265 _bP239p 2016 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aParker, Geoffrey _q(Geoffrey G.) |
|
| 245 | 1 | 0 |
_aPlatform revolution : _bhow networked markets are transforming the economy and how to make them work for you / _cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. |
| 250 | _aFirst Edition. | ||
| 264 | 1 |
_aNew York ; _aLondon : _bW. W. Norton & Company, _c[2016] |
|
| 300 |
_axiii, 336 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aToday: welcome to the platform revolution -- Network effects: the power of the platform -- Architecture: principles for designing a successful platform -- Disruption: how platforms conquer and transform traditional industries -- Launch: chicken or egg? Eight ways to launch a successful platform -- Monetization: capturing the value created by network effects -- Openness: defining what platform users and partners can and cannot do -- Governance: policies to increase value and enhance growth -- Metrics: how platform managers can measure what really matters -- Strategy: how platforms change competition -- Policy: how platforms should (and should not) be regulated -- Tomorrow: the future of the platform revolution. | ||
| 520 | _a"Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues | ||
| 650 | 4 |
_aMercadeo por internet _91681 |
|
| 650 | 0 |
_aPolítica mundial _ySiglo XXI _9538 |
|
| 650 | 4 |
_aComercio electrónico _91860 |
|
| 700 | 1 |
_aVan Alstyne, Marshall W., _99831 _d1962- |
|
| 700 | 1 |
_aChoudary, Sangeet Paul _99832 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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