000			02675 a2200361 4500
003			BJBSDDR
005			20250806165645.0
007			ta
008			060220s2013 nyu||||| |||| 00| 0 eng d
020			_a9780814743508 (cl : alk. paper)
020			_a0814743501 (cl : alk. paper)
040			_beng _cDLC
041			_aeng
050	1	4	_aP 94.6 _bJ52s 2013
082	0	0	_a302.23
100	1		_aJenkins, Henry, _d1958- _910938
245	1	0	_aSpreadable media : _bcreating value and meaning in networked culture / _cHenry Jenkins, Sam Ford, & Joshua Green.
260			_aNew York : _bNew York University Press, _c2013
300			_axv, 351 pages ; _c24 cm
440		0	_aPostmillennial pop _913829
504			_aIncludes bibliographical references (pages 307-331) and index.
505	0		_aWhere Web 2.0 went wrong Reappraising the residual The value of media engagement What constitutes meaningful participation? Designing for spreadability Courting supporters for independent media Thinking transnationally
520			_aSpreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others - from both the U.S. and around the world - the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
650		4	_96007 _aMedios de comunicación de masas y cultura
650		0	_aComunicación y cultura _92111
650		4	_913939 _aComunicación y tecnología
650		4	_94051 _aMedios de comunicación _xAspectos sociales
650		4	_91682 _aMedios de comunicación social
700	1		_aFord, Sam, _d1983- _913831
700	1		_aGreen, Joshua _q(Joshua Benjamin) _944027
942			_2lcc _cBK
946			_idpf
999			_c113955 _d113955