000			01591 a2200337 4500
999			_c115947 _d115947
003			BJBSDDR
005			20230411090745.0
007			ta
008			020322s2012 enk||||| |||| 00| 0 eng d
020			_a9781444159400
020			_a1444159402
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHF 5415.13 _bJ42s 2012
100	1		_aJay, Ros
245	1	0	_aSuccessful marketing plans in a week / _cRos Jay and John Sealey
260			_aLondon : _bHodder Education, _c2012
300			_a121 p. : _bill. ; _c20 cm
440		0	_aTeach yourself books
500			_aPrevious edition: London: Hodder & Stoughton, 1999.
505			_aIntroduction -- Sunday: What is a marketing plan? -- Monday: Asking questions -- Tuesday: Researching the answers -- Wednesday: Finding your objectives -- Thursday: Converting your objectives into action plans -- Friday: Putting the plan together -- Saturday: Using your marketing plan -- Surviving in tough times.
520			_aLearn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan
650		4	_913274 _aMarketing
650		4	_914204 _aPromoción de ventas
650		4	_9798 _aMercadeo
650		4	_93139 _aRelaciones con los clientes
650		4	_918195 _aGanancias
700	1		_920727 _aSealey, John
942			_2lcc _cBK
946			_idlbr