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005			20231201131327.0
007			ta
008			220510s2022 nyua e b 001 0 eng d
010			_a 2022938287
020			_a9780063046061 (hardcover)
020			_a0063046067 (hardcover)
035			_a(OCoLC)on1262965857
040			_aYDX _beng _erda _cYDX _dBDX _dPX0 _dRNL _dOCLCF _dOCLCO _dVP@ _dNBT _dILM _dCDX _dJTH _dDLC
041			_aeng
042			_alccopycat
043			_an-us---
050	1	4	_aHB 615 _bF144b 2022
082	0	0	_a658.4/21
100	1		_aFadell, Tony _q(Anthony Michael), _d1969- _932983
245	1	0	_aBuild : _ban unorthodox guide to making things worth making / _cTony Fadell.
250			_aFirst edition.
264		1	_aNew York, NY : _bHarper Business, an imprint of HarperCollins Publishers, _c2022.
300			_axx, 394 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 381-382) and index.
505	0		_aIntroduction -- Part I: Build yourself. Adulthood -- Get a job -- Heroes -- Don't (only) look down -- Part II: Build your career. Just managing -- Data versus opinion -- Assholes -- I quit -- Part III: Build your product. Make the intangible tangible -- Why storytelling -- Evolution versus disruption versus execution -- Your first adventure, and your second -- Heartbeats and handcuffs -- Three generations -- Part IV: Build your business. How to spot a great idea -- Are you ready? -- Marrying for money -- You can only have one customer -- Killing yourself for work -- Crisis -- Part V: Build your team. Hiring -- Breakpoints -- Design for everyone -- A method to the marketing -- The point of PMs -- Death of a sales culture -- Lawyer up -- Part VI: Be CEO. Becoming CEO -- The board -- Buying and being bought -- Fuck massages -- Unbecoming CEO -- Conclusion: Beyond yourself.
520			_aTony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in thirty plus years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now, how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.
600	1	0	_aFadell, Tony, _d1969-
600	1	4	_aFadell, Tony _q(Anthony Michael), _d1969- _932983
650		0	_aEntrepreneurship.
650		4	_aEmprendimiento _9379
650		0	_aSelf-actualization (Psychology)
650		4	_aAutorrealización (Psicología) _91304
650		0	_aElectronics engineers _zUnited States.
650		4	_aIngenieros electrónicos _zEstados Unidos _933339
650		0	_aNew business enterprises.
650		4	_aNuevas empresas comerciales _915260
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c120261 _d120261