000			02674 a2200313 4500
003			BJBSDDR
005			20240419100124.0
007			ta
008			260124s2021 nyu 00| 0 eng d
020			_a9781324091127
020			_a1324091126
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aQA 76.9 _bL598i 2021
100	1		_aLepore, Jill, _d1966- _91264
245	1	0	_aIf then : _bhow the Simulmatics Corporation invented the future / _cJill Lepore.
260			_aNew York, NY : _bLiveright Publishing Corporation, a division of W.W. Norton & Company, _c2021.
300			_axiv, 415 pages : _billustrations ; _c21 cm.
505	0		_aPrologue: What if? The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope The people machine. The IBM president ; Billion-dollar brain ; Fail-safe The four-eighty Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation Epilogue: Meta data
520			_a"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- Provided by publisher
610	1	0	_aSimulmatics Corporation. _935372
650		4	_aMinería de datos _94787
650		4	_aInformática _xAspectos sociales _912772
650		4	_aProcesamiento de datos _910708
650		4	_aProcesamiento electrónico de datos _921144
650		4	_aTecnología _xAspectos sociales _94783
942			_2lcc _cBK
946			_idpf
999			_c120582 _d120582