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040 _bspa
_cBJBSDDR
041 _aeng
050 1 4 _aHC 106.84
_bH699c 2023
100 1 _aHoffman, Liz
_935527
245 1 0 _aCrash landing :
_bthe inside story of how the world's biggest companies survived an economy on the brink /
_cLiz Hoffman.
260 _aNew York :
_bCrown,
_c2023.
300 _a275 pages :
_billustration ;
_c24 cm.
505 _aBorrowed time Champagne decade The big one Bubbles Do you guys need help? The great unwind Dash for cash The day the world shut down Stress test Grounded The cavalry It might be enough Fucking interesting Hell is coming Bailed out Moonshots Fallen angels Beg, borrow, steal Space of one Go fly planes The YOLO economy Gambles Supply and demand The great resignation
520 _aA kaleidoscopic account of the financial carnage of the COVID-19 pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers - written by a leading Wall Street Journal reporter. The world's most powerful CEOs never saw it coming. In 2018, after a decade-long bull market, the CEO of American Airlines declared, "I don't think we're ever going to lose money again." The U.S. entered March 2020 riding an eleven-year economic high, with unemployment at record lows, the Dow Jones flirting with 30,000, and the good times certain to continue. By the end of the month, ten million people were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: CEOs were fumbling in the dark, tossing out long-term strategy and making decisions on the fly that, they hoped, might just save them. In this book, the author shows how the pandemic set the economy on fire - but if you look closely, the tinder was already there. After 2008, corporate leaders had embraced cheap debt and growth at all costs. Wages went stagnant. Millions were pushed into the gig economy. Companies crammed workers into offices, and airlines did the same with planes. Wall Street cheered on this relentless march toward efficiency, overlooking its collateral damage. Based on access to an astonishing array of business titans, this is an account of the most remarkable year in modern economic history. The author takes readers into the beating heart of the twenty-first-century economy, revealing how the pandemic exposed its pressure points. Bankruptcies decimate retail. Banking and pharma rivals team up. Bleeding cash, airlines like Delta weigh safety against survival. An untested White House fumbles for the 2008 playbook. There's Goldman Sachs's David Solomon blindsided by a virus in the middle of a high-stakes reinvention; American Airlines's Doug Parker, shuttling between K Street and the White House, determined to secure a multi-billion-dollar bailout; and Ford's Jim Hackett, gambling on the switch from cars to ventilators. This book probes the pandemic's implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten?
650 4 _aCOVID-19
_920239
_xAspecto Económico
_zEstados Unidos
650 4 _aCapitalismo
_91776
_zEstados Unidos
650 4 _aCorporaciones
_9530
_ySiglo XXI
_zEstados Unidos
651 4 _aEstados Unidos
_xCondiciones económicas
_ySiglo XXI
_92335
942 _2lcc
_cBK
_n0
946 _idpf
999 _c121144
_d121144