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001			22798153
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005			20251010134313.0
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008			220921s2022 nyua r 000 0 eng
010			_a 2022045170
020			_a9781523516971 (hardcover)
020			_a1523516976
020			_z9781523516971 _q(epub)
035			_a22798153
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
050	1	4	_aHD 30.3 _bV225s 2022
082	0	0	_a658.4/5
100	1		_aVandeHei, Jim _q(James), _d1971- _944000
245	1	0	_aSmart brevity : _bthe power of saying more with less / _cJim VandeHei, Mike Allen and Roy Schwartz.
264		1	_aNew York : _bWorkman Publishing, _c2022.
300			_a218 pages : _billustrations (chiefly color) ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aIntroduction: The Fog of Words Part 1: What Is Smart Brevity? Short, Not Shallow Smart Brevity, Explained The Road to Smart Brevity Audience First Part 2: How to Do It 5. Be Worthy 6. Grab Me! 7. ONE Big Thing 8. Why It Matters 9. Go Deeper 10. The Right Words 11. Emojis Part 3: Smart Brevity in Action 12. Mike’s Playbook 13. The Art of the Newsletter 14. Be Heard @Work 15. Smart Brevity Your Email 16. Smart Brevity Your Meetings 17. Smart Brevity Your Speeches 18. Smart Brevity Your Presentations 19. Smart Brevity Your Social Media 20. Smart Brevity Your Visuals 21. How to Run a Company on Smart Brevity 22. Communicate Inclusively 23. The Cheat Sheet 24. Take Smart Brevity for a Spin Acknowledgments
520			_a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- _cProvided by publisher.
650		0	_aBusiness communication.
650		0	_aCommunication.
650		0	_aConfidence.
650		4	_aComunicación empresarial _95471
650		4	_aConfianza. _93105
700	1		_aAllen, Mike _q(Michael), _d1964- _944001
700	1		_aSchwartz, Roy, _d1980- _944002
906			_af _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
946			_iLLH
999			_c124610 _d124610