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008			180207s2018 njua rb 001 0 eng d
010			_a 2018934031
020			_a0691159262 (hardcover ; alk. paper)
020			_a9780691159263 (hardcover ; alk. paper)
035			_a20349898
035			_a(OCoLC)1028165214
040			_aYDX _beng _cYDX _erda _dCDX _dBKL _dOCLCO _dDLC
041			_aeng
042			_alccopycat
043			_an-us---
050	1	4	_aHC 79 _bH662i 2018
082	0	0	_a303.4833
100	1		_aHindman, Matthew Scott, _d1976- _944195
245	1	4	_aThe internet trap : _bhow the digital economy builds monopolies and undermines democracy / _cMatthew Hindman.
264		1	_aPrinceton : _bPrinceton University Press, _c2018
300			_axii, 240 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
386			_mGender group: _ngdr _2lcdgt
386			_mNationality/regional group: _nnat _aAmericans _2lcdgt
386			_mOccupational/field of activity group: _nocc _aUniversity and college faculty members _2lcdgt
504			_aIncludes bibliographical references (pages 205-224) and index.
505	0	0	_tRethinking the attention economy -- _tA tilted playing field -- _tThe political economy of personalization -- _tThe economic geography of cyberspace -- _tThe dynamics of web traffic -- _tLess of the same: online local news -- _tMaking new stickier -- _tThe "nature" of the internet.
520			_aThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
650		0	_aInternet _xEconomic aspects.
650		4	_aInternet _xAspectos económicos _91623
650		0	_aInternet _xPolitical aspects _zUnited States.
650		4	_aInternet _xAspectos políticos _zEstados Unidos _91308
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
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