000			02131cam a22003493a 4500
999			_c31987 _d31987
003			BJBSDDR
005			20230410105210.0
007			ta
008			070320s2007 nyu 000 0 eng d
020			_a0073126675 (pbk)
020			_a9780073126678 (pbk)
020			_a9780073268705
020			_a0073268704
035			_a(OCoLC)ocn150334597
035			_a(OCoLC)150334597
040			_aBTCTA _cBTCTA _bspa
041			_aeng
050	1	4	_aP 90 _bD671d 2007
082	0	0	_a302.23
100	1		_aDominick, Joseph R., _d1944-
245	1	4	_aThe dynamics of mass communication : _bmedia in the digital age / _cJoseph R. Dominick
250			_a9th edition
260			_aNew York : _bMcGraw-Hill, _c2007.
300			_axxii, 439 p. : _bill. ; _c28 cm.
500			_aIncludes index
505			_aPart I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index
520			_aOffers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM.
650		4	_91587 _aMedios de comunicación de masas
720			_aDominick, Joseph R.
942			_2lcc _cBK
946			_aclperez