000			02411cam a22004454a 4500
001			77091
005			20230410105302.0
008			050203s2005 enka b 001 0 eng
010			_a 2005003201
035			_a(OCoLC)ocm57694951
040			_aDLC _cDLC _dIXA _dBAKER _dC#P _dYDXCP _dIG# _dBTCTA _dOCLCG
019			_a60760236
020			_a0199267529
020			_a9780199267521
029	1		_aYDXCP _b100361594
035			_a(OCoLC)57694951 _z(OCoLC)60760236
042			_apcc
050	1	4	_aHD62.4 _b.L44 2005
082	0	0	_a658.8/4 _222
050	1	4	_bL477g 2005
100	1		_aLee, Kiefer.
245	1	0	_aGlobal marketing management : _bchanges, challenges and new strategies / _cKiefer Lee, Steve Carter.
260			_aOxford ; _aNew York : _bOxford University Press, _c2005.
300			_axxxi, 582 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aChanges and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning.
700	1		_aCarter, S. _q(Steve)
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip058/2005003201.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
938			_aYBP Library Services _bYANK _n100361594
938			_aIngram _bINGR _n0199267529
938			_aBaker and Taylor _bBTCP _n2005003201
938			_aBaker & Taylor _bBKTY _c74.00 _d74.00 _i0199267529 _n0006274638 _sactive
942			_2lcc _cbk
946			_aamiranda
994			_aC0 _bDRFGD
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