| 000 | 02433cam a2200409 a 4500 | ||
|---|---|---|---|
| 999 |
_c35363 _d35363 |
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| 003 | BJBSDDR | ||
| 005 | 20230410105355.0 | ||
| 007 | ta | ||
| 008 | 070522s2007 nyuab b 001 0 eng | ||
| 020 | _a9780446580966 | ||
| 020 | _a0446580961 | ||
| 035 | _a(OCoLC)ocn134992552 | ||
| 035 | _a(OCoLC)134992552 | ||
| 040 |
_aDLC _cDLC _bspa |
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| 041 | _aeng | ||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aHB 3505 _bP412m 2007 |
| 082 | 0 | 0 | _a303.4973 |
| 100 | 1 |
_aPenn, Mark J., _d1954- |
|
| 245 | 1 | 0 |
_aMicrotrends : _bthe small forces behind tomorrow's big changes / _cMark J. Penn ; with E. Kinney Zalesne. |
| 260 |
_aNew York : _bTwelve, _c2007. |
||
| 300 |
_axxi, 425 p. : _bill., map ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 371-409) and index. | ||
| 505 | 0 | _aLove, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International . | |
| 520 | _aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. | ||
| 650 | 0 | _aSocial influence. | |
| 650 | 0 | _aSocial change. | |
| 650 | 4 |
_aInfluencia social. _92084 |
|
| 650 | 4 |
_aCambio social _91529 |
|
| 651 | 0 |
_aUnited States _xPopulation _xSocial aspects. |
|
| 651 | 4 |
_aEstados Unidos _xPoblación _xAspectos sociales _98590 |
|
| 700 | 1 |
_aZalesne, E. Kinney _910478 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0718/2007021359.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html |
| 942 |
_2lcc _cBK |
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