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008 040224s2004 maua b 001 0 eng
035 _a13500297
010 _a 2004004399
020 _a1591391857
040 _aDLC
_cDLC
_dDLC
_dWaU
_dDLC
041 _aEng
042 _apcc
050 1 4 _aHD 30.28
_bC554s 2004
082 0 0 _a658.4/0355
100 1 _aChristensen, Clayton M.
245 1 0 _aSeeing what's next :
_busing the theories of innovation to predict industry change /
_cClayton M. Christensen, Scott D. Anthony, Erik A. Roth.
260 _aBoston :
_bHarvard Business School Press,
_cc2004.
300 _axxxix, 312 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- How to use theory to analyze -- 1. Signals of change : where are the opportunities? -- 2. Competitive battles : how to size up competitors -- 3. Firm choices : identifying what choices matter -- 4. Non-market factors influence innovation -- Theory-based analysis -- 5. Disruptive diplomas : the future of education -- 6. Disruption spreads its wings : the future of aviation -- 7. Whither Moore's law? : the future of semiconductors -- 8. Healing the 800-pound gorilla : the future of health care -- 9. Innovation overseas : using theory to assess corporate and country strategies -- 10. Breaking the wire : the future of telecommunications -- Conclusion : what's next.
520 _aWhen an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
650 4 _aTecnologías de punta.
650 4 _aPlanificación empresarial.
650 0 _aBusiness planning.
650 0 _aBusiness forecasting.
650 0 _aDisruptive technologies.
650 0 _aTechnological innovations
_xForecasting.
650 0 _aMoore's law.
700 1 _aAnthony, Scott D.
700 1 _aRoth, Erik A.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0415/2004004399.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1311/2004004399-d.html
942 _2lcc
_cbk
946 _adpf
999 _c40059
_d40059