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050	1	4	_a001 F 1034.2 _bP866b 2009
082	0	0	_a327.71009'045
100	1		_aPotter, Evan H, _q(Evan Harold), _d1964
245	1	0	_aBranding Canada : _bprojecting Canada's soft power through public diplomacy / _cEvan H. Potter.
246	3	0	_aProjecting Canada's soft power through public diplomacy.
260			_aMontreal & Kingston; _aLondon; _aIthaca: _bMcGill-Queen's University Press, _c2009.
300			_axvi, 368 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references p:( [323]-341) and index
505	0		_a1. Introduction: Canada's warm but fuzzy international image -- 2. What is public diplomacy? -- 3. The origins and development of Canada's public diplomacy / Sean Rushton -- 4. Public affairs and international cultural relations -- 5. International education -- 6. International broadcasting and new media -- 7. The economic face of public diplomacy: international business promotion and tourism / Jason Bouzanis -- 8. The practice of public diplomacy -- 9. How to brand Canada: experiences on the ground -- 10. A new architecture for Canada's public diplomacy.
520			_aThe communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
650		0	_aDiplomacy.
650		0	_aPublic relations and politics _zCanada _xHistory.
650		0	_aDiplomatie.
650		0	_aRelations publiques et politique _zCanada _xHistoire.
650		0	_aDiplomacia.
650		0	_aRelaciones públicas y política _zCanadá _xHistoria.
650		0	_aCanada _xForeign relations _y1945-
651		0	_aCanada _xRelations _yForeign countries
650		0	_aPublic relations and politics _zCanada _xHistory
651		4	_aCanadá _xRelaciones extranjeras _y1945-
650		0	_aRelaciones públicas y políticas _zCanada _xHistoria
776	0	8	_iOnline version: _aPotter, Evan H. _tBranding Canada. _dMontreal : McGill-Queen's University Press, c2009 _w(OCoLC)653377747
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