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007			ta
008			130628t20132013enka 001 0 eng
020			_a9781118676936 (cloth)
020			_a1118676939 (cloth)
040			_bspa _cBJBSDDR
041			_aspa
042			_aeng
050	1	4	_aHD 59 _bS531 2013
082	0	0	_a659.20285
245	0	0	_aShare this too : _bmore social media solutions for PR professionals / _cChartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington; foreword by Brian Solis.
264		1	_aChichester, West Sussex : _bWiley, _c[2013]
300			_axii, 312 p. : _bill. ; _c24 cm
504			_aIncludes bibliographical references and index.
505	0		_aThe future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister.
520			_aThe follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses.
650		0	_aPublic relations.
650		0	_aSocial media.
650		4	_aRelaciones públicas. _91330
700	1		_aBrown, Rob, _d1962- _92005 _eeditor
700	1		_aWaddington, Stephen. _92006 _eeditor
700	1		_aSolis, Brian _92007 _eforeword
710	2		_aChartered Institute of Public Relations. _92008
776	0	8	_iOnline version: _tShare this too _dChichester, West Sussex : John Wiley and Sons, Inc., [2013] _z9781118676868 _w(DLC) 2013027307
942			_2lcc _cBK