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| 005 | 20230410115431.0 | ||
| 008 | 091109s2001 enk 000 u eng d | ||
| 035 | _a(OCoLC)ocn464265012 | ||
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| 100 | 1 | _aYale, David R | |
| 245 | 1 | 4 | _aThe publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers. |
| 250 | _aNew ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill Pub. Co., _c2001. |
||
| 300 |
_axvi, 448 p. ; _c23 cm. |
||
| 650 | 0 |
_aPublic relations _vHandbooks, manuals, etc. |
|
| 650 | 4 | _aEkstern kommunikation. | |
| 650 | 4 |
_aRelaciones públicas _vManuales. |
|
| 650 | 4 | _aPrimera Jornada de Catalogación. | |
| 700 | 1 | _aCarothers, Andrew J. | |
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